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    Cannes To Bestow Lion of St. Mark Upon Piyush and Prasoon Pandey

    By SHOOTUpdated:No Comments3070 Views
    This anti-smoking ad is part of a campaign for which Piyush Pandey earned his first Cannes Lions--a pair of Gold Lions in 2002.
    LONDON --

    The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival.

    Piyush Pandey, executive chairman and creative director of Ogilvy South Asia, won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India. Piyush’s work is considered instrumental in the popularity of advertising campaigns produced in Hindi during the 1980s and 90s, heralding a shift to more universally accessible creativity in India.

    Prasoon Pandey, younger brother of Piyush, is a highly respected director whose name has repeatedly featured in global rankings of top film directors. Prasoon is credited for directing the first Indian campaign to win a Lion, for Ericsson’s “One Black Coffee” in 1996 and is one of the most awarded directors in India.

    “The Lion of St. Mark recognizes those who have made a significant and outstanding contribution to creativity in our industry,” said Jose Papa, Cannes Lions’ managing director. “Piyush and Prasoon have undoubtedly made the world pay attention to creativity in India. While they are famous, and rightly so, in their homeland, I’m thrilled that we have this opportunity to celebrate their contributions to our industry on the Cannes Lions stage. The fact we get to honor the achievements of two brothers makes this year’s Lion of St. Mark award particularly special.”

    Piyush Pandey paid tribute to India, his clients and colleagues, commenting, “This is a huge, huge honor. I am humbled and immensely grateful to the people of India. It is the richness and diversity of this nation that gave my brother and me the opportunity to learn and to create good work. I am also indebted to my clients, my colleagues and Ogilvy who gave me the support and the freedom to fly. Thank you Cannes Lions for giving every creative professional in my country a reason to believe that if Prasoon and Piyush can do it, so can they.”

    Prasoon Pandey added, “The Lion of St Mark is an absolutely incredible and stunning honor for two 10-15 year-old kids from Jaipur who were just having a blast playing Emperors and Thugs, Dragons and Demons, dreaming stories and playing them out with some far more imaginative and talented friends. We were so engrossed in that play that we forgot that we were well into our 50s and 60s! This is such a huge and humbling honor for us; I just hope it doesn’t make the kids inside us conscious.”

    Piyush Pandey joined Ogilvy & Mather in 1982, and made his name on work for Fevicol, Luna Moped, Cadbury and Asian Paints. In 1994 he was made national creative director for Ogilvy & Mather India. Piyush was the first Jury president from Asia at the 2004 Cannes Lions Festival. The Government of India awarded him the civilian honor of the Padma Shri in 2016.

    Prasoon Pandey started his career at Lintas Delhi, eventually becoming the creative director for Lowe India. He set up his own production company, Corcoise Films, in 2002.

    Piyush and Prasoon will be presented with the Lion of St. Mark at the closing awards ceremony of the 2018 Festival. The brothers will also take part in an interview hosted by Philip Thomas, CEO, Ascential Events in the Lumiere Theatre as part of the 2018 content program.

    Cannes Lions is the annual meeting place for the global creative communications industry and takes place from 18-22 June 2017 in Cannes, France. Further information can be found at www.canneslions.com.

    Previous Lion of St. Mark Winners:

    2017: David Droga, founder and Creative Chairman, Droga5
    2016: Marcello Serpa, former Partner, AlmapBBDO
    2015: Bob Greenberg, Founder, Chairman and CEO, R/GA
    2014: Joe Pytka, Director, PYTKA
    2013: Lee Clow, Chairman, TBWAMedia Arts Lab, Director of Media Arts, TBWAWorldwide
    2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy
    2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH

    Category:News
    Tags:Cannes LionsLion of St. MarkPiyush PandeyPrasoon Pandey



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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