Joe Staples has come aboard indie creative agency Mother as executive creative director and partner in its Los Angeles office. He will be responsible for all creative coming out of Mother L.A.
Prior to joining Mother, Staples was ECD at Wieden+Kennedy’s office in Portland, Ore., where he oversaw the advertising, technology and design for such brands as Nike, Coca-Cola, Old Spice, Chrysler and Weight Watchers.
“I love Mother’s independence,” said Staples. “I have truly enjoyed the time I’ve spent with all the key people as they’re driven by optimism and possibility. I’ve never heard anyone complain about a client, or bemoan a process. The incredible team in L.A. has already accomplished so much, and I’m excited to join this growing outpost and continue to define how Mother in L.A. will play into the larger Mother narrative.”
The addition of Staples will further advance Mother’s growth in the West. Corinna Falusi, chief creative officer and partner at Mother NY, said, “Our first year in L.A. has already been amazing–and with Joe, we believe that his enormous creative and personal energy will continue to inspire our broader creative community.”
