Dattner Dispoto and Associates (DDA) has taken on representation for DP Daniel Bombell. Additionally, DDA has booked the features The Legend of the Sun Moon and Callahan for, respectively, DPs Ross Emery and Zach Kuperstein….
Joseph Electronics (JE), a one-stop shop for the broadcast industry and provider of fiber termination and custom fiber solutions, has brought Joe Zajac on board as business development manager. In that role, Zajac will work to expand JE’s reach in the broadcast market and create new opportunities in other vertical markets. Zajac comes to JE after more than three years at Lemo, where he served as a territory account manager providing strategic guidance on Lemo connector products to companies throughout the Midwestern U,S. Before Lemo, he worked at General Cable, where he went from market development manager to sales and application engineer to manager of operations during his tenure….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More