Deutsch has hired Justin Crawford as SVP, creative director on 7-Eleven and Carmen Love as creative director on Uber. Crawford reports to chief creative officer Pete Favat and Love reports to executive creative director Jorge Calleja. Crawford and Love will be based in the agency’s Los Angeles office.
Before joining Deutsch, Crawford held executive creative director positions at R/GA, BBDO, JWT and Google Creative Lab in New York. He’s been a leader, problem solver and do-er on a broad spectrum of project types from campaign and story driven work to pure UX, design and new product innovation. Over the more than 20 years in the marketing and advertising industry, he’s spearheaded award-winning work for brands including Microsoft, Google, Reebok, Tommy Hilfiger, Disney, The Standard Hotels, Lexus, Smirnoff and Macy’s.
“I chose to come to Deutsch because of the people,” said Crawford. “Some crazy talented people I’ve known for years and some I’m lucky to have just met.”
Love comes to Deutsch from Crispin Porter + Bogusky, where she served as an associate creative director for Infiniti Global. Prior to CP+B, she spearheaded the creative department of TBWAChiatDay’s Mexico City office, which she was hired to co-found, before transferring to a senior creative position at TBWAChiatDay LA. Over the course of her 15 years in the industry, she has led and developed award-winning work for The Grammys, Gatorade, adidas, and Nissan, among others. She brings extensive expertise in global marketing and believes in leading by doing.
“Deutsch has been on my list for a long time,” said Love. “I’m inspired by both its ongoing love affair with culture and technology, and its drive for relentless self-improvement.”
CCO Favat related, “Hiring Carmen and Justin is a huge win for us and our clients. Carmen’s a powerful storyteller and has the cross-cultural perspective we need and Justin brings some of the best attention to craft in the business. They’re both a great addition to the team and I already see the impact their making at the agency.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More