Jerk Store, the directing team consisting of Ben Weinberg and Pat Andrews, has joined the roster of Santa Monica-headquartered Tool. The duo had not been handled previously in the U.S. but continues to be repped in Canada by Steam Films. Jerk Store’s first project for Tool is a spot for Mattress Firm with agency Havas that launched earlier this month.
Weinberg and Andrews spent a combined 30 plus years as advertising creatives, honing their craft before making the switch to directing and teaming up as Jerk Store in 2016. Weinberg and Andrews have experience spanning several agencies in Canada, including Saatchi & Saatchi, DDB and Grip Limited. Their work as agency creatives earned a Cannes Silver Lion, recognition in The One Show, Marketing Gold, Bessie’s Gold and Best of Show, among other honors. As Jerk Store, they have directed commercials for clients such as Expedia, Orbitz, Pepsi, Frito Lay, Pizza Hut, Taco Bell and Royal Bank of Canada.
“Jerk Store has a remarkable portfolio of work for a range of different, high-profile brand clients, and we’re excited to add their advertising genius to Tool’s live action division,” said Oliver Fuselier, managing partner at Tool. “Their reputation for taking bold actions and using sharp, witty storytelling to bring brands to life will help our clients build deeper connections with consumers.”
