John Pratt has been promoted to EVP, head of integrated production at Energy BBDO. He will report to chief creative officer Andrés Ordóñez and lead the agency’s entire production operation, including both Flare and Flare Studio, its in-house production and editorial suites.
Pratt has been with Energy for nearly 10 years, during which he has led every major Wrigley production including Extra’s “Sarah and Juan” film and overall “Give Extra, get extra” integrated platform which was most recently recognized with a Creative Effectiveness Lion in Cannes and six of Energy’s seven 2017 Effies (one in Sustained Success). Pratt also produced the agency’s pro-bono efforts for the Off the Street Club, work which was just awarded two Jay Chiat awards by the 4A’s. Pratt’s work has garnered attention on local, national and global stages by the likes of Cannes Lions, Clios, LIA, Webby’s, and more.
“John is a problem solver and one of the most resourceful producers we’ve ever had here at Energy,” Ordóñez said. “He has the ability to effortlessly wear multiple hats at once in order to champion the best possible work. He is a proliferator of talent and a beloved leader who has contributed to much of Energy’s top-performing work. There’s just something about his craft. His work speaks for itself.”
Ordóñez added, “John has built and maintains relationships with some of the best studios, directors, makers and talent in the business affording collaborations that consistently deliver superior work for our clients.”
Pratt is part of a reinvigorated creative team behind Ordóñez, who, was named CCO of Energy BBDO in April 2016. Energy has experienced a summer of plaudits led by being the most awarded BBDO agency at the North America Effies and winning six Lions at Cannes, for multiple clients, in addition to being recognized by Clios, Jay Chiat and WARC. In addition to fueling award-winning work, Ordóñez has also helped drive new business wins including adding Kerrygold and just last month, the American Egg Board—the marketing arm for all U.S. egg farmers with a mission to drive demand for eggs and egg products.
David Lubars, BBDO worldwide chief creative officer, added, “Andres’ focus on evocative storytelling and innovative experiences is creating success after success for his clients. He and the team at Energy are an important reason we were recently named Network of the Year at Cannes and continue to top The Gunn Report as the most creative agency network in the world.”
