John Pratt has been promoted to EVP, head of integrated production at Energy BBDO. He will report to chief creative officer Andrรฉs Ordรณรฑez and lead the agency’s entire production operation, including both Flare and Flare Studio, its in-house production and editorial suites.
Pratt has been with Energy for nearly 10 years, during which he has led every major Wrigley production including Extra’s “Sarah and Juan” film and overall “Give Extra, get extra” integrated platform which was most recently recognized with a Creative Effectiveness Lion in Cannes and six of Energy’s seven 2017 Effies (one in Sustained Success). Pratt also produced the agency’s pro-bono efforts for the Off the Street Club, work which was just awarded two Jay Chiat awards by the 4A’s. Pratt’s work has garnered attention on local, national and global stages by the likes of Cannes Lions, Clios, LIA, Webby’s, and more.
“John is a problem solver and one of the most resourceful producers we’ve ever had here at Energy,” Ordรณรฑez said. “He has the ability to effortlessly wear multiple hats at once in order to champion the best possible work. He is a proliferator of talent and a beloved leader who has contributed to much of Energy’s top-performing work. There’s just something about his craft. His work speaks for itself.”
Ordรณรฑez added, “John has built and maintains relationships with some of the best studios, directors, makers and talent in the business affording collaborations that consistently deliver superior work for our clients.”
Pratt is part of a reinvigorated creative team behind Ordรณรฑez, who, was named CCO of Energy BBDO in April 2016. Energy has experienced a summer of plaudits led by being the most awarded BBDO agency at the North America Effies and winning six Lions at Cannes, for multiple clients, in addition to being recognized by Clios, Jay Chiat and WARC. In addition to fueling award-winning work, Ordรณรฑez has also helped drive new business wins including adding Kerrygold and just last month, the American Egg Board—the marketing arm for all U.S. egg farmers with a mission to drive demand for eggs and egg products.
David Lubars, BBDO worldwide chief creative officer, added, “Andres’ focus on evocative storytelling and innovative experiences is creating success after success for his clients. He and the team at Energy are an important reason we were recently named Network of the Year at Cannes and continue to top The Gunn Report as the most creative agency network in the world.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More