McCann London has hired Will Cottam and James Crosby, the creative team behind lauded work for Freedom Brewery and The Prince’s Trust. Cottam and Crosby come over from CHI & Partners where they spent the past four-and-a-half years.
Freedom Brewery garnered such honors as a Cannes Bronze Lion in Art Direction this year, along with Press and Craft for Design Pencils at D&AD 2017.
Cottam and Crosby’s work for Prince’s Trust, a U.K. charity dedicated to positively impacting the lives and perceptions of disadvantage young people, also scored impressively on the 2015 awards show circuit with the film “Learn The Hard Way”–directed by Seb Edwards of Academy Films–gaining recognition at Cannes (Silver and Bronze Lions), D&AD, Clios and New York Festivals. The Prince’s Trust helps to land opportunities for marginalized youth through job training, education and employment.
Laurence Thomson, co-chief creative officer at McCann London, said: “We’re super stoked to have James and Will join our growing talent here at McCann. They have created some really bold and interesting work, which is why we’re looking forward to supercharging them into achieving more creative greatness. We have high hopes. Watch this space.”
McCann London creates work for such brands as Microsoft, L’Oreal, MasterCard, Premier FoodsSubway® brand and Wimbledon.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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