Entertainment marketing agency 3AM, a joint venture between Ridley Scott’s RSA Films and Wild Card, has elevated Chris Eyerman to executive creative director and hired several new senior staff members. Production executive Louis Lorenzo joins the agency as managing executive producer, along with award-winning creatives Brandy Cole, as creative director, and Nick Burd as associate creative director.
ECD Eyerman has led 3AM’s creative efforts since the company’s inception, building acclaimed campaigns for Ridley Scott’s Alien: Covenant (“Meet Walter,” “Last Supper,” “Audi lunar Quattro,” “In Utero”) and The Martian (Prologue Campaign, “Under Armour,” “StarTalk 2035”), among others. And he is currently heading up the agency’s work on Blade Runner 2049, The Greatest Showman, Widows and The Untitled Brad Pitt/James Gray Film.
“This is an exciting time for 3AM as we see our partnerships with studios, directors, talent and brands thriving,” said Alison Temple, 3AM’s managing partner. “Chris has been instrumental to these collaborations and leading the teams that have brought them to life. As 3AM’s executive creative director, he brings a fantastic aesthetic, smart storytelling and great cultural insights to every campaign.”
Temple said of Lorenzo, “His experience leading big teams on the agency side is invaluable, as is his expertise in delivering impactful integrated campaigns to studios and brands.”
Managing EP Lorenzo’s skillset spans marketing, production and account management for clients including Walt Disney Studios, Paramount Pictures, Twentieth Century Fox, Universal Pictures, The CW, Sony Pictures, Sony Interactive, 2K Games, Blizzard, Nike, Yahoo, Amazon, Hulu and Netflix. His experience includes director of production at Ignition where he built a creative environment to guide staff and clients in the production of high-profile digital experiences, social campaigns, websites and microsites. He has also headed up production and client services at Eclipse Advertising and Union.
3AM’s creative director Cole and associate creative director Burd are accomplished multi-disciplinary creatives. “As the movie business continues to adapt to changing consumer demand, it’s never been more important for filmmakers and studios to find new ways of standing out,” said Eyerman. “Brandy and Nick have a history of making impactful campaigns and creative across entertainment, advertising and tech. They each bring unique skills to 3AM and I can’t wait to see how they’ll expand our output.”
Cole spent seven years at TBWAChiatDay Los Angeles where her work included the acclaimed short film “Compton” for the GRAMMYs, celebrating the city that inspired Recording Academy nominee Kendrick Lamar. “Compton” won a Grand CLIO, Gold CLIO, One Show Gold Pencil, D&AD Pencil and Cannes Bronze Lion. Cole also headed up projects at TBWA for Bud Light, Absolut, Pepsi, Nissan and Infiniti. As creative director at Hook Studios, she managed the YouTube and Google accounts including Google Allo efforts for Stranger Things, Fantastic Beasts and Star Wars. As sr. art director at Tribal DDB, Cole turned out work that included an online VIP experience for Diet Pepsi’s “A Premium Good” program, featuring commissioned artists’ designs of premium bottles. During her four years at Tribal DDB, she headed projects for clients AMP Energy, PepsiCo, Pepsi, Stacy’s Chips, Diet Pepsi and Dyson, among others.
With roots as a writer, 3AM associate creative director Burd brings experience from Ignition (creative director) where he led projects for Netflix’s Daredevil and BoJack Horseman, picking up CLIO Entertainment honors and a Shorty award this year for Best in Television. Before that, he was at Stradella Road (associate creative director), where he helped shape social campaigns for Fifty Shades of Grey (Universal), Dallas Buyers Club (Focus Features), Spike Lee’s Oldboy (FilmDistrict), Transformers 4 (Paramount), Edge of Tomorrow (Warner Bros) and The Hateful Eight (Weinstein). In addition, Burd wrote the novel "The Vast Fields of Ordinary," named a Notable Book of 2009 by the New York Times.
