Production and post company KYLE nyc has expanded its talent roster with the addition of directors Eden Tyler, Peter Moore Smith, Diane Paragas and Andrew Nisinson.
Tyler’s body of work includes national and international campaigns for brands including Nike, Coke, Doritos and Clean & Clear. He sports a reel which spans many product categories and aesthetic styles, but it was his years of work with beauty brands that made him a natural fit for KYLE nyc, which has a long history of working on beauty and personal care campaigns. Tyler had most recently been with production house LOOKER. Earlier he was with Original and prior to that, Great Guns.
Smith was executive creative director at Saatchi & Saatchi NY before formally settling into the director’s chair at production house Aero Film. Since launching his directing career, Smith has helmed spots for Cheerios, Yoplait, Spectrum and Ruby Tuesday, as well as the Cannes-Lion winning PSA titled “The Talk.” Because of his long history in the advertising world, Smith loves collaborating with agencies and clients to create digital films and commercials that not only move audiences but achieve practical objectives.
Paragas moved to Lubbock, Texas after escaping martial law in the Philippines. As a way of expressing her unique cultural background, she explored music, film and art. Her work spans commercials, documentaries, narrative films and branded content. The roots of most are in the stories of real people. She’s directed campaigns for Time Warner, Playtex, Covergirl, American Airlines, Hertz and Proust.com, the latter a first place-winner in Google’s TV for All Contest. Her feature-length background includes Brooklyn Boheme, a documentary for Showtime, and two other projects currently in pre-production. One, an innovative documentary called The Three Lives of David Wong, and the other a feature length narrative titled Yellow Rose. Prior production house affiliations for Paragas include atSwim and Accomplice Media.
Meanwhile KYLE nyc marks Nisinson’s first formal roost for representation. He has directed projects for brands like Beats and AT&T, in addition to his innovative work teaming musicians and brands, such as Timberland and J. Cole.
“I think in Eden, Peter, Diane and Andrew we’ve found some exceptional storytellers who fit very naturally into the vibe and personality of our expanding KYLE family,” said company founder Tina Mintus. “I’m excited about the contributions they’re going to make to our work, our culture and our clients.”
Sarah Farrand, exec producer of KYLE nyc, added that the four directors “deepen, fortify and broaden our portfolio.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More