R/GA’s “Love Has No Labels” campaign returns with 2 nominations; 72andSunny’s year in review for Google scores nod for 2nd straight year
By Robert Goldrich
LOS ANGELES --R/GA’s “Love Has No Labels” campaign is now worthy of, among its assorted other plaudits, having a TV Academy label affixed to it. Last year the signature “Labels” X-ray piece for the Ad Council–with its message of inclusiveness, featuring dancing and kissing skeletons–won the coveted primetime commercial Emmy. And now two more PSAs in the “Love Has No Labels” campaign–”Love Cam” and “We Are America”–have earned Emmy nominations as R/GA bids to score a second straight Emmy Award.
The sense of déjà vu from last year’s spot Emmy derby to the current competition isn’t confined to the R/GA fare. Also nominated this year is 72andSunny’s “Year in Search 2016” short for Google. This marks the second consecutive year that the Google year-in-review piece from 72andSunny has garnered a nomination.
Rounding out the current field of primetime spot Emmy nominees are Squarespace’s “Calling JohnMalkovich.com” from agency John X Hannes, and Gathering For Justice’s “Why I March” from mcgarrybowen.
Nominations were announced this morning (7/13) at the Academy of Television Arts and Sciences' headquarters in North Hollywood, Calif.
Miles Jay of Smuggler directed the Squarespace entry which aired during this year’s Super Bowl. In the humorous ad, actor Malkovich is in his design studio talking on the phone to someone who has already claimed the domain name JohnMalkovich.com. This raises the question of who is being John Malkovich as the famous thespian tries to convince the other Malkovich to give him back his “rightful” domain name.
Nanette Burstein of Hungry Man directed “Why I March” in which celebs and others explain what drives them to participate in the then upcoming Women’s March (which took place in 370 locations worldwide in January 21, 2017), a show of support for women’s and civil rights, intended to send a message to the new Trump administration in Washington D.C.
Google’s stirring retrospective of 2016 was produced by 72andSunny’s in-house studio Hecho en 72.
Rocky Morton of MJZ directed Ad Council’s “We Are America,” a three-and-a-half minute video in the “Love Has No Labels” campaign. “We Are America” introduces us to a diverse mix of folks, underscoring that the country is blessed by a full spectrum of age, talents, sexual orientation, race, religion and gender. Featured in the piece is mega WWE wrestling star John Cena.
And helming the Ad Council “Kiss Cam” was Floyd Russ from Tool of North America. The video puts a twist on the traditional sports stadium jumbotron “kiss cam” by replacing it with an unbiased camera depicting positive expressions of love, unity, diversity and acceptance across race, religion, gender, sexuality, ability and age.
The winner of the primetime commercial Emmy Award will be announced and honored during the Creative Arts Emmy ceremony, which takes place in Los Angeles come September.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More