Per Pedersen has been appointed global creative chairman of Grey. He served most recently as chairman of the Grey Global Creative Council, a role he will continue to perform.
James R. Heekin III, chairman/CEO of Grey Group, said, “Under Per’s leadership, our senior global creative leaders have delivered cutting-edge work–big ideas across disciplines–that have broken new ground in brand experience and helped forge our reputation for ‘Famously Effective’ creativity.”
Pedersen serves as Grey’s global creative evangelist, strengthening the agency’s creative culture and the quality of work across the network. He works closely with regional and local CEOs to recruit world-class talent and promote the work.
In his expanded new role, Pedersen will foster closer cooperation between the Grey Global Creative Council and the agency’s Strategic Planning and Digital Activation Councils to champion creativity across disciplines worldwide.
Pedersen has been with Grey for more than 25 years. He is co-founder of Uncle Grey in Denmark and has served as chief creative officer of Grey Germany. Since 2010, he has been based in New York first as deputy worldwide chief creative officer and a global leader on Febreze, and later as chairman of the Grey Global Creative Council which has achieved record performances at Cannes.
With over 500 awards, including 67 Cannes Lions, he ranks among the most recognized creative leaders in the industry and has served on prestigious award show juries from Cannes to the Clios.
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More