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    Pierre Lipton Joins McCann NY As A Global Executive Creative Director

    By SHOOTUpdated:No Comments3030 Views
    Pierre Lipton
    NEW YORK --

    McCann NY has appointed Pierre Lipton to serve as a global executive creative director. Lipton joins McCann from 360i where he served as chief creative officer. The hiring of Lipton follows McCann NY’s recent expansion of responsibilities on the Verizon business.

    Lipton has more than a decade of experience developing award-winning campaigns, securing new business wins and reimagining the agency model. At 360i, Lipton played a key role in connecting the tech and creative departments, helping to spearhead the agency’s Innovation Group and establishing its XD capabilities. Before that, he was chief creative officer and founding partner of M&C Saatchi New York, which he joined as employee #2 and helped design from the ground up. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the “In an Absolut World” campaign for Absolut Vodka.
     
    At McCann Lipton will work closely with North American chief creative officer Eric Silver and McCann NY co-chief creative officers Sean Bryan and Tom Murphy.
     
    The appointment of Lipton comes at a time of significant creative recognition and business growth for McCann NY which was named most effective agency by the 2017 North American Effie Awards, rising 12 spots from 2016. The latest honor follows being named Agency of the Year at the One Show; Agency of the Year and Digital Agency of the Year at the ADC Annual Awards; and Agency of the Year at the International ANDY Awards. McCann NY was also SHOOT’s Agency of the Year in 2016. The New York shop also recently expanded its relationship with MGM International Resorts, adding MGM’s regional resorts and casinos to its roster.  
     
    “I’ve watched McCann’s success for a while now; they’ve made me jealous over and over again,” said Lipton. “Their ability to do their best work for their biggest clients is incredible. I can’t wait to start.”
     
    Rob Reilly, McCann Worldgroup’s global creative chairman, commented, “I have been a fan of Pierre for a long time. He has a history of doing great work across all mediums. He doesn’t shy away from the big challenges. And he is a great guy. That goes a long way here.”

    Category:News
    Tags:Eric SilverMcCann New YorkPierre LiptonRob Reilly



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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