Global production company We Fly Coach has joined forces with animation and VFX studio Believe. This strategic partnership allows We Fly Coach to expand its live-action visual storytelling expertise to animation and design-driven projects, while leveraging Believe’s diverse artistic aesthetics to address the needs of the global advertising and branded content marketplace. Believe is a 10-year-old studio comprised of 30 artists and producers that craft animation and VFX for advertising, television and beyond. The aligned companies have already generated a number of animated projects, including spots for Coca-Cola and Cheetos.
Building on a long tradition of pro bono work, for its 100th year anniversary, Grey has partnered with UNICEF to help improve the lives of children around the world. Together they will create the UNICEF + Grey Global Kids Council for mentorship and marketing initiatives launching in the fall. The UNICEF + Grey Global Kids Council is a nod to Grey’s longstanding Global Creative Council that comes together each year to discuss work. The kids version will comprise young people from six countries across six continents–the U.S., The Netherlands, South Africa, Brazil, India and Turkey–paired with Grey global offices as they are trained in the fundamentals of marketing, offering them knowledge and resources to create meaningful change and rally around children’s causes in their countries, in preparation for World Children’s Day on November 20, 2017. Furthermore, to highlight and support UNICEF’s work to ensure that every child has access to education, Grey will create a back-to-school pro bono campaign launching in late summer. The campaign will aim to educate and raise funds for UNICEF’s programs to put children first….
