Production house Twist, headed by exec producer/president Jim Geib and EP Amyliz Pera, has added director Eduardo Vietiez to its roster for spots and branded content. The U.K.-based Spanish helmer joins other multi-lingual filmmakers at the company, including Igor Borghi (English, Italian. Spanish) and Marc André Debruyne (English & French). Vietiez helps Twist to better service the growing U.S. Hispanic market. Additionally his visual style and experience have proven appealing to global clients.
EP Pera said that Vietiez is one of several moves the company will be making this year. “We’re restructuring at Twist to be able to offer our clients more in products and services and to further our reach.”
Vietiez had not been repped in the U.S. immediately prior to joining Twist. Earlier he had been handled by Boxer Films.
Vietiez made the transition to directing after having been a creative director at Euro/RSCG agency Solero & Solero in Madrid. He then had a six-year tenure at Lee Films International, a production company in Spain, where he directed for such clients as Nike, Greenpeace, Heineken and McDonald’s. Vietiez then opened his own postproduction and motion graphics company Frame Storm. He later moved to the U.K. where he is currently seeking representation. He continues to work extensively internationally with affiliations such as Mamma Team in some European countries, including Spain, Santos Films in Mexico, Procine in Chile, Museum Films in Korea, and Four Eyes Films in India. Vietiez has worked in the U.S., Germany, France, The Czech Republic, China, Sweden, Belgium, The Netherlands, Turkey and Bulgaria. He’s collaborated with agencies including BBDO, TBWA, McCann, Grey, Publicis, Y&R, and Ogilvy. He also continues to paint and illustrate and has had numerous exhibitions in Madrid.
Twist’s directorial lineup includes Vietiez, Borghi, Debruyne, Marcos Zavitsanos and Scott Pitts. Twist also handles production and marketing for the global creative collective Tomato.
