The editors from Cutters operations in Chicago, Detroit, Los Angeles, New York and Tokyo have secured new commercial representation in two key U.S. markets. Cutters is now being repped by Kevin Batten of Pop-Arts Management on the West Coast, and Sean Sullivan of Sullivan Creative Management in the Midwest. Pop-Arts adds Cutters to a roster which includes Go Film, Gentleman Scholar, Framestore, Independent Media, Joinery and Native for the West Coast. Sullivan’s indie rep/management firm represents Tool, Framestore, Brand New School, Jam 3 and MediaMonks in the Midwest….
Sister companies Transvideo and Aaton Digital, offering technologies for film and digital cinematography, have named Danny Hallett as sales manager. He comes over from Tiffen International, where he was European sales manager. Hallett was with Tiffen for 10 years, starting as office manager, then moving up to help grow Tiffen Motion Picture Filter sales as U.K. sales manager. He then became European sales manager and contributed to the roll out program of the benchmark Tiffen IRND filters when the ARRI Alexa launched, and was more recently involved with the technical field testing of the new Tiffen NAT ND range….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More