Deutsch has hired Jorge Calleja as EVP, executive creative director, leading the agency’s creative work on Uber. Calleja will report to Pete Favat, chief creative officer of Deutsch North America.
Prior to joining Deutsch, Calleja served as ECD at Media Arts Lab. And before that, he spent more than four years at The Martin Agency in Richmond, Virginia, where he led creative on behalf of Stoli Vodka, Tic Tac and Mondelez’s Chips Ahoy! and Ritz brands. During his time at Martin, he and his team developed the iconic “Wonderfilled” campaign that powered the Oreo brand in more than 50 countries.
Before joining the creative ranks at Martin, Calleja was an executive creative director at Sid Lee Amsterdam, responsible for work on behalf of Adidas, Havana Club, Oggu and others. He also spent time at Wieden+Kennedy Amsterdam, where he played a key role in developing Coke’s “Happiness Factory,” “The Coke Side of Life,” and “Open Happiness” campaigns. Previously, Calleja worked at Goodby Silverstein & Partners in San Francisco.
“Jorge is one of the best creatives to walk through these doors,” said Favat. “His experience building global brands like Oreo, Coca-Cola, Nike and Adidas is inspiring. He’s responsible for some of our industry’s most visually iconic work, and we’re thrilled to have him at Deutsch. He’ll be an incredible addition to an already deep creative bench.”
Throughout his 20-year career in advertising, Calleja has won numerous industry awards, including a D&AD Black Pencil, a handful of Grand Prix Pencils from The One Show, and multiple Cannes Lions
“The prospect of working with this leadership team at Deutsch was the first thing that drew me to the agency,” said Calleja. “And the opportunity to work on a brand like Uber was exactly what I wanted in my next role. I’m excited to help define the creative vision for this brand.”
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More