BETC London has promoted Rosie Bardales to chief creative officer and hired Nathanael Potter as creative director. The moves come as the agency moves to a bigger space in Shoreditch, as further growth is expected.
Bardales first joined BETC London as executive creative director in 2014. Before that, she was creative director at Wieden+Kennedy Amsterdam where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 World Cup. Bardales has also worked for BBH London, Mother London, and Cliff Freeman and Partners, New York, spanning such brands as Britvic, ITV, Coca-Cola, PG Tips and SABMiller Global. She now serves as part of BETC London’s management team, alongside chief strategy officer Russell Davies and managing director Andrew Kay.
Meanwhile, after working six months with the agency on the Rimmel London account, Nathanael Potter becomes a full-time creative director at BETC London. He brings over 20 years of experience in design, curation and creative direction, having worked at companies such as MRM, U-Dox, Factory Design Labs and The Sunday Times. His portfolio includes campaigns for brands such as adidas Originals, Vans, Reebok, Ralph Lauren, Lexus, MasterCard and The North Face.
“Nat shares our passion for craftsmanship and pop culture. Just watch our latest Rimmel music video and you’ll get what I mean. It’s been absolutely amazing to work with him over the past few months. I’m very glad to welcome him as a full-time member of the team.” said Bardales.
Review: Malcolm Washington Makes His Feature Directing Debut With “The Piano Lesson”
An heirloom piano takes on immense significance for one family in 1936 Pittsburgh in August Wilson's "The Piano Lesson." Generational ties also permeate the film adaptation, in which Malcolm Washington follows in his father Denzel Washington's footsteps in helping to bring the entirety of The Pittsburgh Cycle — a series of 10 plays — to the screen.
Malcolm Washington did not start from scratch in his accomplished feature filmmaking debut. He enlisted much of the cast from the recent Broadway revival with Samuel L. Jackson (Doaker Charles), his brother, John David Washington (Boy Willie), Ray Fisher (Lymon) and Michael Potts (Whining Boy). Berniece, played by Danielle Brooks in the play, is now beautifully portrayed by Danielle Deadwyler. With such rich material and a cast for whom it's second nature, it would be hard, one imagines, to go wrong. Jackson's own history with the play goes back to its original run in 1987 when he was Boy Willie.
It's not the simplest thing to make a play feel cinematic, but Malcolm Washington was up to the task. His film opens up the world of the Charles family beyond the living room. In fact, this adaptation, which Washington co-wrote with "Mudbound" screenwriter Virgil Williams, goes beyond Wilson's text and shows us the past and the origins of the intricately engraved piano that's central to all the fuss. It even opens on a big, action-filled set piece in 1911, during which the piano is stolen from a white family's home. Another fleshes out Doaker's monologue in which he explains to the uninitiated, Fisher's Lymon, and the audience, the tortured history of the thing. While it might have been nice to keep the camera on Jackson, such a great, grounding presence throughout, the good news is that he really makes... Read More