Director Christopher Gruse has joined NY-based Washington Square Films for U.S representation. His credits include campaigns for such automotive brands as Infiniti, Acura, Honda, Ford, Lincoln and Chevy. The director’s “Speed Dating” spot for Mustang made a major viral mark, amassing more than 13 million views and garnering an Effie Award and a Shorty Award.
In addition to his commercials, Gruse recently directed a documentary Dare to Struggle, Dare to Win that focuses on the STRESS unit of the Detroit police department in the 1970s, and is slated to be released this summer.
Gruse noted, “What attracted me to WSF was the diversity within their roster, and the company itself, from commercials to feature films. Their integrity and focus is what made this decision really simple and I think I bring a new element to the roster, coming from a car background.”
Gruse found his way behind the camera through his passion for music. A lifelong drummer, he formed creative collaborations through tour pals which led to the formation of production and post shop The Work in 2011. Handling entire productions in-house all the way through post, the Detroit-based shop quickly grew to become a studio generating work for some of the city’s leading car brands. The Work turned out the aforementioned “Speed Dating.”
Gruse was earlier represented under The Work moniker by Native Pictures.
Jonathan Schwartz, managing director of Washington Square Films, said, “Christopher is incredibly sharp and brings a high attention to detail in all of his work. He is great with the movement and action of car work, but generally brings a distinct sense of humanity, narrative storytelling and performance that transcends the genre.”