CP+B LA has hired creative director Sabina Hesse. She will lead the agency’s work on the PayPal global account, as well as others.
Hesse joins the agency from HEIMAT, Berlin where she spent the past seven years as creative director. She started her career at Ogilvy & Mather, Frankfurt, where she won her first two Cannes Lions for the “Contemporary Beauty Ideal” campaign from eating disorder prevention organization ANAD. Two years later, she moved to HEIMAT, Berlin and started working on its most awarded client, the home improvement chain Hornbach. In 2013, she successfully led one of the most important pitches in Germany for Otto, the nation’s largest online retailer. The new account resulted in the formation of a whole new unit for the agency, led by Hesse and her partner. At HEMAT, she has also been responsible for clients like Airbnb, Loctite and Weightwatchers Germany.
For her work, Hesse has won numerous national and international awards, including Grand Prix at the German and European Art Directors Club as well as Cannes Lions, Clios, Eurobest, One Show and others. She has been a member of the ADC Germany since 2014.
Kevin Jones, chief creative officer, CP+B LA, said of Hesse, “Her global experience makes her a great fit for PayPal as we continue rolling out work across the world.”
Trump Names Brendan Carr To Lead The FCC
President-elect Donald Trump on Sunday named Brendan Carr, the senior Republican on the Federal Communications Commission, as the new chairman of the agency tasked with regulating broadcasting, telecommunications and broadband.
Carr is a longtime member of the commission and served previously as the FCC's general counsel. He has been unanimously confirmed by the Senate three times and was nominated by both Trump and President Joe Biden to the commission.
The FCC is an independent agency that is overseen by Congress, but Trump has suggested he wanted to bring it under tighter White House control, in part to use the agency to punish TV networks that cover him in a way he doesn't like.
Carr has of late embraced Trump's ideas about social media and tech. Carr wrote a section devoted to the FCC in " Project 2025," a sweeping blueprint for gutting the federal workforce and dismantling federal agencies in a second Trump administration produced by the conservative Heritage Foundation.
Trump has claimed he doesn't know anything about Project 2025, but many of its themes have aligned with his statements.
Carr said in a statement congratulating Trump on his win that he believed "the FCC will have an important role to play reining in Big Tech, ensuring that broadcasters operate in the public interest, and unleashing economic growth."
"Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans' Freedoms, and held back our Economy," Trump said in a statement on Sunday. "He will end the regulatory onslaught that has been crippling America's Job Creators and Innovators, and ensure that the FCC delivers for rural America."
The five-person commission has a 3-2 Democratic... Read More