Jo Cresswell and Sian Coole have joined Goodby Silverstein & Partners as, respectively, copywriter and art director. The duo comes to GS&P after seven years at adam&eveDDB where their credits included the lauded “Tiny Dancer” for John Lewis Insurance, winner of the Grand Prix at eurobest, the Grand at LIA and a coveted Gold Film Lion at Cannes, as well as Golds at the One Show, the ANDYs and the British Arrows.
Directed by Dougal Wilson of Blink, the John Lewis ad features a girl dancing with unbridled passion through her home, putting her family’s possessions in jeopardy as she goes from room to room. Her dancing is driven by the Elton John’s “Tiny Dancer” soundtrack. Post/VFX house was MPC.
The commercial celebrates the idea that with John Lewis Premier Home Insurance you could be protected, no matter what is happening in your home. It is the second film to deliver the John Lewis Insurance campaign idea: “If it matters to you, it matters to us.”
We’re thrilled to have Jo and Sian join us,” said Margaret Johnson, chief creative officer and partner at GS&P. “They’ve brought an honest sense of humor to a number of U.K. brands, and we can’t wait to see what they do next for GS&P.”
The team was part of the original adam&eve agency before it merged with DDB London in 2012. Cresswell and Coole worked on such brands as John Lewis, Harvey Nichols, Halifax, Foster’s, Google and Volkswagen.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More