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    EP Tom Rossano, Director Elliot Blanchard Launch PRISM

    By SHOOTUpdated:No Comments3421 Views
    Elliot Blanchard (l) and Tom Rossano
    BROOKLYN, NY --

    Tom Rossano and Elliot Blanchard have teamed to launch PRISM, a Brooklyn-based production company and creative studio. For its first project, the new venture created the holiday window “Peace Love Joy + Analog” for the Barneys flagship in downtown Manhattan. Mashing up traditional animation, throwback CG and vintage analog effects, PRISM crafted a visual hybrid that brought the windows alive with bold, graphic splendor.

    Rossano had been executive producer at Hungry Man from its beginning and then a partner at Station Film. He has produced commercials for a variety of brands including Febreze, Burger King, BMW, Mercedes, Optimum Xfinity, Kayak, ESPN SportsCenter, Progressive and Budweiser.

    Blanchard is a director who’s built his career on a foundation of animation and code. Blanchard established Invisible Light Network, an integrated creative studio where he has worked with clients including MTV, IBM, UNICEF, Vitamin Water, GE, Target, Sony, Lexus, AmEx, Pepsi, CoverGirl and Google.
     
    Whether Blanchard is working within two or three dimensions, he morphs the role of passive viewer into active participant. This includes turning the human voice into wearable art for an event at Oracle; creating his app “VR Loops,” which allows users to make their own virtual reality worlds that can be shared via animated GIF; and creating an immersive 360 visual experience for HP, which brought thousands of Panorama Music Festival-goers on a journey through time and space in a 69-foot dome.

    Rossano and Blanchard have assembled a collective of PRISM directors, artists, producers, animators, and designers, with expertise in traditional commercial/branded content, emerging technologies, VR, and live interactive experiences and installations.
     
    The firm’s name PRISM is a nod to the diverse mix of artistic perspectives represented on the roster, which includes Blanchard, Alex Vivian, Corey Eisenstein, Darius Clark Monroe, Elise Tyler, and Julian Ungano.  

    “I’ve always wanted to bring live action into the mix, so meeting Tom was serendipitous,” said Blanchard. “He was coming at it from a mirror image, looking for a partner with his level of experience, but in the world of emerging technologies. We both found the missing puzzle piece.”

    Rossano added, “Even with all the cutting-edge ways we have to engage consumers in this new attention landscape, at the end of the day it still comes down to story, talent and execution. A good story needs a good storyteller and no matter what type of technology comes along, this will never change. Each one of our directors has a fresh point of view and the passion to boldly go forward in pursuit of that original vision. We are inspired by them daily.”

    Category:News
    Tags:Elliot BlanchardPRISMTom Rossano



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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