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    Director Rachel McDonald Joins Tool For Spots, Branded Content

    By SHOOTUpdated:No Comments6441 Views
    Rachel McDonald
    SANTA MONICA, Calif. --

    Tool has signed director Rachel McDonald for commercials and branded content worldwide. 
     
    McDonald’s first work for Tool centered around the 2017 Grammy Awards. The film, It Was You, debuted earlier this month for the Recording Academy’s “Believe In Music” campaign, built around Taylor Swift’s speech from the 2016 Grammy Awards. McDonald spent her early years working with and learning from such noted filmmakers as Clint Eastwood, Frank Darabont, and Nancy Meyers. In 2014, McDonald directed her first narrative short called Thirst, starring Melanie Griffith. The film was nominated for the Golden Pardino at the Locarno International Film Festival, and won at the Emerging Cinematographer’s Awards. To date, McDonald has worked in both the American and Canadian markets, directing spots for clients including Motorola, e.l.f. Cosmetics, Pampers, West Elm, Special Olympics, Maple Leaf and Nick Fouquet.

    Prior to joining Tool, McDonald’s most recent production company affiliation was R A U C O U S Content,
     
    “Rachel has a really special way of telling raw, honest and emotion-packed stories driven directly from her heart,” said Oliver Fuselier, managing partner, live action at Tool. 

    McDonald is the latest directorial signing at Tool, which has recently added filmmakers Lily Baldwin, Nora Kirkpatrick, Martin Aamund and Danielle Levitt to its roster.

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    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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