FCB Canada has hired Stefan Fabich to head up the integrated production department and boost the agency’s creative output.
Fabich spent the last five years at Tribal Worldwide where he made invaluable contributions to the “Dadhood” campaign for Cheerios, and “Our Food. Your Questions” for McDonald’s—both of which were recognized at the One Show and in Cannes.
Fabich got his start in the industry on the account team at TBWA more than a decade ago. His career path took him through Saatchi & Saatchi and Proximity before joining Tribal as a producer in 2011. His work there earned him two promotions including his appointment as associate director of production in August 2015.
“We are completely focused on elevating the work in all disciplines, right across FCB and Stef will do that for us in production,” said Nancy Crimi-Lamanna, co-chief creative officer, FCB Canada.
Jeff Hilts, co-chief creative officer, FCB Canada, added, “We’ve been making some changes at FCB so we can create better, cost-effective content, faster and Stef’s high standards and expertise will help us get there sooner. His contributions to notable and award-winning work are a testament to his attention to detail, his passion for advertising across all new media and his ability to lead a team that produces world class work with world class results.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More