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    NBC, ESPN Carry Football To Nielsen Wins

    By SHOOTUpdated:No Comments2404 Views
    Green Bay Packers quarterback Aaron Rodgers reacts after a 9-yard pass to wide receiver Davante Adams for a touchdown during the second half of an NFL football game against the Detroit Lions, Sunday, Jan. 1, 2017, in Detroit. (AP Photo/Paul Sancya)

    Football drove TV viewership last week, carrying NBC and ESPN to hefty wins, Nielsen said Wednesday.

    NBC enjoyed its sixth straight weekly win, which matched its longest in-season winning streak in 21 years. Meanwhile, ESPN beat its closest cable rival by nearly 7 million viewers.

    Among broadcast networks in prime time, NBC averaged 6.21 million viewers for the week, with CBS in second place with 5.75 million. (For the season to date, NBC is running within 265,000 viewers of perennial season champ CBS, which NBC says is the narrowest gap between the two networks at this point in the season in 16 years.)

    ABC had 4.14 million viewers last week for third place, while Fox had 3.20 million, Univision had 1.73 million, ION television had 1.41 million, Telemundo had 1.35 million and the CW had 840,000 viewers.

    In non-sports news, ABC’s 10 p.m. hour of its “New Year’s Rockin’ Eve” rang in nearly 12 million viewers to place 11th for the week. CBS’ “Kennedy Center Honors” placed 18th with 8.62 million viewers.

    Making its bow, the Fox comedy “The Mick” placed 19th with 8.58 million. The CBS drama “Ransom” premiered in 21st place with 6.65 million viewers.

    Among cable networks, ESPN averaged 8.38 million viewers in prime time. Runner-up Fox News Channel was far behind with 1.86 million, while Hallmark had 1.73 million and USA had 1.58 million

    ABC’s “World News Tonight” took the lead with an average of 8.95 million viewers, while NBC’s “Nightly News” was second with 8.80 million viewers, and the “CBS Evening News” had 6.66 million viewers.

    Below are primetime viewership numbers compiled by Nielsen for Dec. 26-Jan. 1. Listings include the week’s ranking and viewership.

    1. NFL Football: Green Bay vs. Detroit, NBC, 23.82 million.

    2. CFP Semifinal Pregame: Washington vs. Alabama, ESPN, 18.92 million.

    3. NFL Football: Detroit vs. Dallas, ESPN, 18.61 million.

    4. CFP Semifinal: Washington vs. Alabama, ESPN, 18.397 million.

    5. CFP Semifinal: Ohio State vs. Clemson, ESPN, 18.396 million.

    6. “Sunday Night NFL Pre-kick,” NBC, 15.96 million.

    7. “College Football Bowl Studio” (Saturday, 6:56 p.m. EST), ESPN, 15.67 million.

    8. “College Football Bowl Studio” (Saturday, 6:38 p.m. EST), ESPN, 15.09 million.

    9. “Football Night in America,” NBC, 11.724 million.

    10. “60 Minutes,” CBS, 11.719 million.

    11. “New Year’s Rockin’ Eve”(10 p.m. EST), ABC, 11.56 million.

    12. Orange Bowl: Michigan vs. Florida State, ESPN, 11.47 million.

    13. “The OT,” Fox, 11.25 million.

    14. “College Football Bowl Studio” (Saturday, 2:56 p.m. EST), ESPN, 9.79 million.

    15. “College Football Bowl Studio” (Saturday, 10:32 p.m. EST), ESPN, 9.78 million.

    16. “NCIS,” CBS, 9.49 million.

    17. “The Big Bang Theory,” CBS, 9.23 million.

    18. “The Kennedy Center Honors,” CBS, 8.62 million.

    19. “The Mick,” Fox, 8.58 million.

    20. “College Football Bowl Studio” (Friday, 7:58 p.m. EST), ESPN, 7.32 million.

    By Frazier Moore, Television Writer

    Category:News
    Tags:ESPNNBCNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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