Director, producer and actress Elizabeth Banks has joined harvest films’ directorial roster for commercials and branded content.
Banks is one of a select group of actresses to successfully transition to the other side of the camera. She optioned, developed and produced the blockbuster cult classic Pitch Perfect and returned to the series in 2015 adding director to her many credits for Pitch Perfect 2. The film bowed to strong reviews, taking the #1 slot in box office sales (beating Mad Max: Fury Road and Avengers: Age of Ultron) and setting a record for a first-time movie director. Banks is also slated to direct the upcoming feature film reboot of Charlie’s Angels as well as an upcoming TV movie The Greater Good for 20th Century Fox Television.
Leslie Owens, Banks’ longtime producer, said, “Not only is she a champion of women, Elizabeth is an incredibly smart and gifted director and business woman. Harvest is a top-notch, well-respected and accomplished boutique production company with an array of awards to back that up. As a producer, I’m excited to be a part of this collaboration.”
Banks graduated Magna cum Laude from the University of Pennsylvania and began acting in 1998. Her breakthrough performance came in 2002 as secretary Betty Brant in Sam Raimi’s Spider Man. Since then, Banks has starred in an array of movie roles including The 40-Year-Old Virgin, Zack and Miri Make a Porno, Seabiscuit, The Hunger Games film series, Love and Mercy, as well as the upcoming Power Rangers. Her TV credits include regular roles on Modern Family (Emmy nomination, 2015), Scrubs, Wet Hot American Summer and NBC’s 30 Rock for which she earned two Emmy nominations for her role as Avery Jessup in 2011 and 2012.
Most recently, Banks launched WhoHaHa, a comedy website that puts funny women at center stage. No stranger to the small screen, Banks has directed shorts for Funny or Die, the award-winning Just A Little Heart Attack for The American Heart Association, as well as amusing ads for Annie’s Homegrown and Lucy’s Activewear.
Principals in harvest films are executive producer Bonnie Goldfarb and DGA Award-winning director Baker Smith who founded the company in the spring of 2001.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More