Durable Goods has signed director Sue-Ling Braun, marking her first formal representation in the U.S. Braun is a director, creative director and writer with a trademark that fuses diverse youth culture with distinct, editorial style. Her directorial background spans music videos, narrative web series, on-air promos and branded spots featured on networks like MTV, VH1, Showtime, HBO, PBS, CBS and CNN, major digital publishers including Upworthy, where she was creative director, and a myriad of international film festivals. She has worked for such clients as Samsung, Starbucks, Quicksilver, Unilever and Diageo.
Inspired by the culturally diverse landscape of Los Angeles in the 1990s, Braun, an L.A. native, was drawn to bringing that aesthetic to mainstream pop culture. Braun earned a Masters of Fine Arts (MFA) in Film Directing from the American Film Institute. She launched her career as the first video lead for American Apparel, building the new department and directing the brand’s first digital campaign. The youth fashion sensibilities she gleaned from America Apparel, mixed in with her stint of music video directing, led Braun to VH1. There, she spent several years leading the digital video department, as well as directing and creating image spots and narrative digital series aimed towards a female millennial audience.
Rebecca Wray, Durable Goods’ executive producer, said, “Sue-Ling has a talent for utilizing an edgy style in her work that brings heightened fashion visuals to any genre. I’ve had the pleasure of working with her before and am looking forward to collaborating with our clients to leverage her expansive digital and creative skillset.”
Braun’s spot directorial work was all freelance prior to her joining Venice-based Durable Goods, including the alluded to earlier collaboration with Wray.
