Directing duo Spielbergs (Alex Karpovsky and Teddy Blanks) of NY-based Washington Square Films takes a literal approach to the laughable scents for top men’s shower gels in this humorous new campaign for Dollar Shave Club’s new line of body wash, Wanderer. The spots take on common stereotypes of men’s scent marketing: the jacked-up muscle man, the party-crazed millennial and the romance novel hunk.
The Spielbergs team weaves its signature awkward dynamic into each spot, offsetting the extreme personalities with shoppers taking in the bizarre behavior in utter disbelief.
Spielbergs have collaborated with Dollar Shave Club before, having helmed the debut seven-spot campaign for its skincare line, Big Cloud.
AFI Conservatory Alumni Win Emmys
AFI Conservatory alumni took home Primetime Emmys this year, including: The People v. OJ. Simpson: American Crime Story executive producers Dante Di Loreto (AFI Class of 1991) and Brad Falchuk (AFI Class of 1994) for Outstanding Limited Series; The Voice executive producer Lee Metzger (AFI Class of 2000) for Outstanding Reality Program; Allison Jones (AFI Class of 1981) for Outstanding Casting for a Comedy Series for Veep; and Julie Janata (AFI Class of 1981) for Outstanding Picture Editing for a Structured or Competition Reality Program for Who Do You Think You Are?
This year marks Jones’ second consecutive Emmy win for Veep, and Metzger’s second consecutive win for The Voice.
People On The Move….
Production company Rodeo Show, launched in 2015 and led by founder/EP Raphael Leopold, has opened the doors to its new home in Venice, Calif., and added directorial talent. Coming aboard Rodeo Show are directors Simon Cracknell, Bryce Gubler, Nick Jones, and comedy duo Mccoy|Meyer (Eric McCoy and Justin Meyer). They join a directorial lineup which includes Him & Her, Ross Cooper, Oliver DeFilippo, Michael Koerbel, Kevin Osgood, and Devin Super Tramp. McCoy|Meyer has worked for such brands as Verizon, Reese’s Puffs Cereal, P&G, Mattel, and Famous Footwear. Cracknell has over a decade of experience as a director and photographer with work on campaigns for the likes of Coca-Cola, Schweppes, Johnson’s, Pantene, Orange, and Nike. He has earned numerous industry accolades including a 2014 Cannes Bronze Lion for his Pantene “Labels Against Women” spot as well as multiple BTA’s, D&AD’s, Adfest and Kinsale honors. Gubler has shot with a number of top tier one athletes, including Kobe Bryant, Christiana Ronaldo and Andy Murray. Bryce started his career as an editor, cutting numerous documentaries and episodic TV series for MSNBC, Discovery and BRAVO before seizing the opportunity to segue into directing when he moved to Europe in 2006. From there, he began to rapidly build his directorial reel on docu-style campaigns, directing commercials and branded content for clients such as Canon, Nike, Red Bull and Adidas. Jones has directed over 100 commercials, online campaigns and promos, and over 75 hours of broadcast television spanning comedy, drama and entertainment. On the TV front he has worked with the likes of Simon Pegg, Martin Freeman and Ricky Gervais. He has helmed spots for such brands as AT&T, Fiat, McDonald’s and Ikea….
