By Lindsey Bahr, Film Writer
LOS ANGELES (AP) --Tyler Perry bested Tom Cruise at the box office this weekend.
Perry's "Boo! A Madea Halloween" opened in the top spot with an estimated $27.6 million, edging Cruise's "Jack Reacher: Never Go Back" into second place, according to studio estimates Sunday.
It's the third best opening for a "Madea" movie, behind "Madea Goes to Jail" and "Madea's Family Reunion" and a sign of the character's longstanding appeal to audiences.
To market the film, which reportedly cost $20 million to produce, Lionsgate leveraged the social media audiences of Perry and his cast as well as promotional videos like one featuring Jimmy Fallon as Trump alongside Madea that ended up going viral.
"Tyler Perry is a movie star. Tyler Perry is a mogul. The Madea character has provided box office dividends for years. It's a perfect combination, Madea and Halloween right before Halloween," said comScore senior media analyst Paul Dergarabedian.
That timing, along with the promising A CinemaScore, should bode well for the film's second weekend over Halloween.
"A Madea Halloween" proved to be the strongest of the slew of sequels this weekend, topping even the star power of Tom Cruise, whose "Jack Reacher: Never Go Back" took in $23 million for Paramount Pictures.
It's a far cry from Cruise's successes with the "Mission: Impossible" movies for Paramount, but it did do significantly better than the first "Jack Reacher," which opened right before Christmas in 2012 to $15.2 million. That film went on to gross $80.1 million domestically and $218.3 globally. The sequel, directed by Edward Zwick and costing $60 million, will also likely be making the bulk of its money from international audiences.
Coming in third this weekend was the horror prequel "Ouija: Origin of Evil" with $14.1 million – just the latest in a string of highly fruitful and modestly budgeted horror pics this year, including "The Conjuring 2," ''Don't Breathe" and "Light's Out."
Holdovers "The Account" and "The Girl on the Train" rounded out the top five with $14 million and $7.3 million.
Less successful was 20th Century Fox's comedy "Keeping Up with the Joneses," which launched with a tepid $5.6 million. The film, starring Isla Fisher and Zack Galifianakis as a pair of boring suburbanites intrigued by the arrival of a glamourous new couple played by Jon Hamm and Gal Gadot was savaged by critics.
In limited release, the critically acclaimed coming-of-age drama "Moonlight" got off to a robust start in four theaters with $414,740 and many sell-out showings. It's a massive result for a film with no big stars and a fairly unknown director in Barry Jenkins.
"That's an Oscar movie to look out for. It's going to be on everyone's Oscar radar now," said Dergarabedian. "Moonlight" will be expanding in the coming weeks.
Michael Moore's surprise documentary "Michael Moore In TrumpLand" also raked in $50,200 from two theaters this weekend.
Overall, it's the first "up" weekend at the box office in over a month. Dergarabedian noted that it's an interesting market for films right now, which have a lot of competition in theaters in addition to the distraction of the election.
"There's a lot going on, but this is a good weekend," he said.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.
1. "Tyler Perry's Boo! A Madea Halloween," $27.6 million.
2."Jack Reacher: Never Go Back," $23 million ($31 million international).
3."Ouija: Origin of Evil," $14.1 million ($7.9 million international).
4."The Accountant," $14 million ($5.6 million international).
5."The Girl on the Train," $7.3 million ($5.9 million international).
6."Miss Peregrine's Home for Peculiar Children," $6 million ($13.5 million international).
7."Keeping Up with the Joneses," ''$5.6 million ($2.5 million international).
8."Kevin Hart: What Now?" $4.1 million.
9."Storks," ''$4.1 million ($6.8 million international).
10."Deepwater Horizon," $3.6 million ($1.8 million international).
Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to comScore:
1. "Jack Reacher: Never Go Back," $31 million.
2. "Inferno," $28.9 million.
3. "Mechanic: Resurrection," $24.1 million.
4. "Trolls," $18 million.
5. "Miss Peregrine's Home for Peculiar Children," $13.5 million.
6. "Luck-Key," $11.9 million.
7. "Bridget Jones's Baby," $10.8 million.
8. "Heartfall Arises," $8.8 million.
9. "Operation Mekong," $8.1 million.
10. "Ouija: Origin of Evil," $7.9 million.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More