The Gersh Agency has recently signed DPs Fredrik Bäckar and Zac Adams, in addition to wardrobe stylist Cris Araujo for exclusive representation….
Dattner Dispoto and Associates (DDA) has booked editor Jim Flynn on the film Gotti which is being directed by Kevin Reynolds….
Dejero, which specializes in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has expanded its European distributor network while also strengthening its European and Asian presence through sales appointments. In Portugal, AV and broadcast technology systems integrator, Ibertelco, has added the Dejero portfolio to the turn-key solutions it offers customers in the region. Founded in 1997, Ibertelco has a strong presence both in Portugal and on the international market. In Poland, technology distributor DTS joins the ranks of Dejero distributors across Europe, which also include Italy’s Video Signal, Germany’s Monerjan Medientechnik and Franc, Belgium and Luxumbourg-based Tevios. Dejero is also strengthening its presence in Asia with the appointment of Mark Moore as director of sales for APAC. Moore joins Dejero from Ideal Systems, where he was the head of operations for Japan and specialised in new business development. He previously held executive sales and marketing roles for Evertz and Media Global Links in the Asia Pacific region….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More