Native Content has added director Eivind Holmboe to its roster for U.S. representation. With a global portfolio and over 15 years behind the camera, Holmboe sports a body of work which has been honored at such competitions as the Cannes Lions, Clio, D&AD, and Creative Circle.
Born and raised in Norway, Holmboe began his career on the agency side after attending art school in San Francisco. He worked as a creative at David&Goliath, Leo Burnett, and Deutsch on international accounts including McDonald’s and Visa before transitioning to directing. As a director he has crafted spots for brands including Volkswagen, TiVo, Vodafone, Budweiser, PlayStation, Corona, Coca-Cola, Pepsi and Audi, working with leading production companies in the U.S. and Europe such as @radical.media and most recently B-Reel. The latter shop had handled him in the U.S. and U.K. Holmboe currently lives in Spain, where he co-owns local boutique production company Fish Films. In addition to commercials, he wrote and directed short film A Tooth For An Eye which received accolades from more than 30 festivals worldwide, and he is currently in development as both screenwriter and director on the feature film Some Kind of Fairytale.
“Eivind is a truly hands-on director who cultivates the soul of a story, and he’s comfortable working anywhere in the world and speaking to any audience,” commented Native founder Tomer DeVito. “As a shop owner himself, he understands all sides of the business.”
In addition to Fish Films in Spain, Holmboe maintains international production house ties which include Soup Film in Germany and EinarFilm in Norway.
Holmboe joins a lineup at Native Content which includes Ben Jacks, Iain Mackenzie, Rich Lee, Russ Lamoureux, The Cronenweths, and Tom Dey.