Tim Wettstein has joined Team One as executive creative director. He will team with exec director Paul Silverman to lead the agency’s Dallas office.
With a wealth of international experience including stints in London, Amsterdam and Stockholm, Wettstein brings additional creative expertise and global cultural perspective to the shop, which includes brands such as Lexus, Indian Motorcycles, EA and The Ritz-Carlton. Among his past affiliations are 72andSunny, CP+B, J. Walter Thompson, and BBDO New York.
Wettstein is known for his first-to-market executions including a breakthrough broadcast TV spot in stereoscopic 3D and the first interactive “Eye Contact Installation” for the Ad Council/Autism Speaks from BBDO NY that was honored in the Next Experiential category of the AICP Next Awards in 2012 and is now part of the permanent collection at the Museum of Modern Art in New York. His passion for finding creative solutions that use technology in innovative ways brought to life Bullseye’s Playground for Target, an immersive, in-store gaming experience allowing the player to physically walk throughout a game and interact with characters within a store environment using Google’s Tango 3D mapping technology.
Wettstein has also led campaigns for Google, Carl’s Jr, Gillette, Best Buy and Call of Duty and is recognized by Cannes, Webby Awards, CLIO Awards, D&AD, LIA Awards, One Show and the Effie Awards.
“Tim brings a truly integrated way of thinking that will be a perfect addition to the creative leadership team,” said Chris Graves, chief creative officer at Team One. “He’s a talented creative with a passion for design and problem-solving, and his energy and enthusiasm are contagious.”
A pilot in his spare time and self-declared “engine enthusiast,” Wettstein has an adoration for cars, motorcycles and planes which will bring an added passion to the Lexus brand’s continued design evolution.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More