"Rhapsody in Blue" rendition meshes iconic Gershwin piece with Brazilian percussion
By A SHOOT Staff Report
United’s latest Olympic commercial highlights its long-standing relationship with Team USA. The spot titled “One Journey, Two Teams”–conceived by a creative ensemble at mcgarrybown, New York–captures the feeling and emotion of the upcoming Summer Games in Rio de Janeiro, Brazil, with real Olympians, actual United employees and a lively interpretation of George Gershwin’s “Rhapsody in Blue.” The new arrangement of the iconic song comes compliments of Yessian Music. For more than 35 years now, United has been the official airline for Team USA and this latest ad has director Michael Haussman via Pulse Films helping to capture the Olympic spirit.
Olympians do their thing within the world of United–a martial artist flips baggage on the conveyor belt in the airline terminal, a woman pole vaults onto the plane, synchronized swimmers already on board go through their paces in workman like precision. United employees too, inspired by the athletes, perform their duties with a competitive panache.
Among the Olympians in the spot are gymnast Simone Biles, volleyball beach player Kerri Walsh Jennings, soccer player Carli Lloyd, swimmer Missy Franklin, decathlete Ashton Eaton, trampoline athlete Logan Dooley, and judo artist Dartanyon Crockett.
“Blue” challenge
“Musically this was a difficult charge–crafting an arrangement of ‘Rhapsody in Blue’ that retains the energy, tradition, and nuance of Brazilian percussion as well as the iconic nature of the composition. Yessian accomplished this in a powerful way,” said Jerry Krenach, managing director, global music production at mcgarrybowen, NY.
In creating this new arrangement of “Rhapsody in Blue,” the challenge for the Yessian coterie of talent was two fold. On one hand Yessian was tasked with creating a very unique and genre specific version of Gershwin’s “Rhapsody” while having to be respectful of the original piece that United Airlines has used as their brands sound for decades. On the other hand, in creating an authentic Brazilian sound for the Rio Olympics, Yessian had to be 100 percent authentic in the musical approach and not just add a few Brazilian instruments to the orchestra score. This piece needed street cred so Yessian built it from scratch.
“We’ve had the opportunity to work on the United brand with mcgarrybowen for several years recording and utilizing amazing orchestras,” related Yessian partner/chief creative officer Brian Yessian. “This was a completely new approach and in order to pull this off, we knew we had to work with real Brazilian street musicians. We pulled in the best Brazilian Samba players and had an all out jam fest.
“With the number of authentic Brazilian instruments we had in the studio alone, it was almost as large as a full orchestra,” continued Yessian. “For this Rio Olympic campaign we injected the spirit of Brazilian music into ‘Rhapsody in Blue’ and completely transformed it into a Samba festival. It was a tricky recording session and we spent a full day at Avatar Studios with dozens of microphones spread around the room to capture every possible tone of some of the most unique instruments we have had the pleasure to work with. With that much instrumental power in the studio we had to be very delicate in the way we mixed this all so the style of music would translate well to television. It was an amazing process from concept to record to mix. We just wanted to get up and dance every time we heard it.”
Yessian Music’s Dan Zank and Gerard Smerek were the arranger and record & mix engineer, respectively. Matt Damon provided the voiceover.
Audio post mixer was Michael Marinelli of Sonic Union, New York.
The mcgarrybowen creative team included managing director/executive creative director Haydn Morris, group creative directors David DiRienz and Erik Izo, managing director, content production Dante Piacenza, and executive producer Stacy Kay.
See top Ten Music Chart here.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More