Director Norry Niven has joined Lucky 21, rounding out a talent roster that includes directors Robb Bindler, Chad Ostrom, Rob Pritts and Tom Ryan. Niven’s beauty and performance-driven work has received recognition from the AICP Show (Showtime’s “Funhouse” promo for the series Dexter), Promax BDA’s Best In Show (Sleeper Cell’s “Time Bomb”) and the regional Emmy Awards (work for ABC's Texas affiliate station).
Niven’s credits span such brands as Gatorade, McDonald’s, Ford, Lincoln, Showtime, Nintendo, Nestle and Visa. His celebrity fare includes work with Don Cheadle, Claire Danes, William H. Macy, Queen Latifah, Steven Tyler, Jennifer Lopez and Jon Voight. Niven has also directed athletes such as Dwayne Wade, Dwight Howard and Cam Newton.
Lucky 21 EP/partner John Gilliland said Niven is “equally comfortable with celebrity talent as he is with effects, to deliver stylish spots at an epic scale.”
Starting his directing career at Hollywood-based The End, Niven then launched his own commercial production companies Stonecore Film in 1990 and Three (One) O in 2008.
“Running my own company was an invaluable and irreplaceable experience–because of it, my life is filled with rich relationships in this industry,” said Niven.