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    Working Insights: Independent Perspectives On Repping

    By SHOOTUpdated:No Comments3868 Views
    Carolyn Hill of Carolyn Represents

    Indie reps discuss how their role and responsibilities have evolved

    By A SHOOT Staff Report

    --

    If the movie E.T. the Extra-Terrestrial were made today, the title character would not be phoning home. Instead he’d be emailing, texting, online posting and PR strategizing in order to connect with home–or for that matter anyone or anything else. 

    Indeed phone calls have gone the way of 3/4-inch cassettes in the repping business, which has evolved on varied fronts. As part of our continuing Summer Survey Series in which industry professionals discuss their roles, work and lessons learned along the way, SHOOT reached out to a cross-section of indie reps to get their takes on the changes they’ve experienced in the business, the nature of their roles and responsibilities, and how they go about connecting with key decision-makers.

    We posed the following questions:

    1) How long have your been an independent rep? Please list the companies that you currently represent.

    2) Please define your responsibilities as a rep and how they have evolved over the years.

    3) How has your marketplace expanded with the advent of longer form branded content and varied platforms? While agency creatives and producers remain prime contacts, have you extended your reach to clients, smaller boutique specialty ad/marketing/digital shops, entertainment cos., etc.?

    4) Has an increase in in-house agency production and resources impacted your business and how have you adapted to this dynamic?

    5) What are the advantages of being an independent rep? The drawbacks?

    Click here to see and scroll thru the survey responses. Or click on the NAME below.

    Category:News
    Tags:Andy ArkinCarolyn HillLisa Sabatino LangeMary KnoxXaver Egurbide



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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