Robin Fitzgerald will be joining BBDO Atlanta as EVP, chief creative officer, effective Sept. 12. She was most recently VP, executive creative director at CP+B in Los Angeles. In her new role, Robin will partner with Drew Panayiotou, president and CEO, BBDO Atlanta, to shape and oversee the agency’s creative output.
As ECD at CP+B L.A., where Robin worked for the past five-plus years, she created business-building, award-winning work across the agency’s broad client spectrum, which included such brands as A-1, Grey Poupon, Netflix, Old Navy, PayPal and VitaminWater. Her work garnered Cannes Lions, One Show Pencils, and more, including an Emmy nomination. Prior to that, she served as a creative director at TBWAChiatDay L.A., creating successful campaigns for clients such as Energizer, Gatorade and Nissan. She first gained national attention as a copywriter at CP+B L.A., helping to launch BMW’s Mini in the U.S. She’s also been named one of Business Insider’s “Most Creative People in Social Media Marketing” and “Most Creative Women in Advertising.” She began her career in Nebraska, working as a copywriter for Bozell Omaha.
“Not only is Robin fantastically talented, but she also understands the always-on world in which today’s clients operate, embraces technology and analytics and, generally, is someone who can lead the way forward,” said David Lubars, chief creative officer, BBDO Worldwide, and chairman, BBDO North America.
“BBDO Atlanta is a national agency that has evolved into a place that is well suited for brands that are more considered and complex purchases and that demand omnichannel creativity,” noted Panayiotou. “Robin’s prior experience, proven track record and innovative orientation make her a dream fit for what we do and what we hope to do even better for our clients. Bringing her on board was a no-brainer. Besides, the East Coast will open up a whole new perspective after so many years on the West Coast.”
Said Ms. Fitzgerald, “I love places that love making great work and am looking forward to making a lot of it with the team in Atlanta.”
She will be joining an agency with positive momentum in that BBDO Atlanta has recently won new clients such as Norwegian Cruise Line, Toys “R” Us, Novant Health and the Georgia State Lottery.
