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    Ogilvy London Wins Cannes Lions Pharma Grand Prix For Philips’ “Breathless Choir”

    By SHOOTUpdated:No Comments4972 Views
    A creative ensemble from Ogilvy & Mather London was on hand to accept the Pharma Lions Grand Prix for Philips' "Breathless Choir"
    CANNES, France --

    Winners of the 2016 Pharma and Health & Wellness Lions were announced at the Lions Health Awards Ceremony, where a total of 99 Lions were presented. In the third year of the competition, a record-breaking 2,605 award entries were received across the Pharma and Health & Wellness categories.

    Pharma Lions
    From 582 entries submitted in the Pharma section, 52 Lions were awarded and Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Grand Prix. 

    Jury president Alexandra von Plato, group president of Publicis Healthcare Communications Group, described the campaign as one that challenges the traditional “product as hero” approach to focus on “patient as hero.” “It’s a stunning example of cinematic storytelling in the medical devices industry and clearly breaks the mold,” she said. 

    Click here for a rundown of Pharma Lions winners.

    Health & Wellness Lions
    47 Lions were awarded in Health and Wellness, from a total of 2023 entries and the Grand Prix went to London agency FCB Inferno’s “Project Literacy” for Pearson. 

    Commenting on the winner, Jury president Joshua Prince, chief marketing officer of Omnicom Health Group, said, “The campaign is devastatingly good at showing the real costs of illiteracy and shows that before we even get to health, we have to start with people’s fundamental ability to understand.”

    Click here for a rundown of Health and Wellness Lions winners.

    Young Lions Health Award
    The winner of the Young Lions Health Award, in partnership with UNICEF, was announced at the ceremony. The jury, including UNICEF Goodwill Ambassador Shakira, chose Eleanor Howe and Lina Benmansour of DigitasLBi, France’s “UNICEF Brain Food.” Their idea answered the brief innovatively, by using everyday objects to stimulate play, and providing creative ways for caregivers to interact with children and will be used as part of UNICEF’s overall communication outreach on Early Childhood Development.

    Special Awards 
    And finally, Special Awards were also announced, including the Grand Prix for Good–open to Gold Lion winning entries ineligible for a Grand Prix in their section and judged by members of the Pharma and Health & Wellness Juries–which went to “Manboobs” by Argentinian agency DAVID Buenos Aires for MACMA, focused on breast cancer awareness.

    The Healthcare Agency of the Year was awarded to Medulla Communications, Mumbai, second to Langland, Windsor, and third to McCann Health, Hong Kong. And Healthcare Network of the Year went to McCann Health, second to Publicis Healthcare Communications Group, and third to Ogilvy Commonhealth Worldwide.

    Commenting on the results, Lions Health Festival director Louise Benson said, “We’re delighted to reward and celebrate the ground-breaking work providing a benchmark of excellence in the healthcare communications industry. Now in its third year, Lions Health is an arena to recognize achievements and we would like to thank the jury for collectively selecting our 2016 winners.” 

    Lion Health also encompasses a two-day (June 18-19) Festival of content, learning and debate, and this year celebrates the life-changing innovations, trends, and game-changing technology transforming the current healthcare industry.

    Category:News
    Tags:Cannes LionsHealth & Wellness LionsPharma Lions



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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