FX Networks was named North America Marketing Team of the Year for the sixth consecutive year at the 2016 PromaxBDA Promotion, Marketing and Design Awards Thursday night, while CNN Worldwide won Marketing Team of the Year for the second consecutive year in the Global Excellence competition.
Los Angeles-based agency Mistress was named North America Agency of the Year, while bpg Advertising took home the Global Excellence Agency of the Year honors.
The ceremony at the New York Hilton Midtown Hotel was hosted by comic Loni Love, co-host of The Real.
PromaxBDA’s annual awards honor outstanding achievement in entertainment marketing. Two separate competitions were held Thursday night: North America and Global Excellence. The North America competition celebrates the year’s best achievements in entertainment marketing across all screens. The Global Excellence Awards honor the best work in all categories from across the globe.
“Our members create outstanding work each day that builds brand identities, creates anticipation and drives viewership” said Steve Kazanjian, PromaxBDA president and CEO. “The PromaxBDA Awards honor and celebrate the very best work of the year and we are proud to congratulate the talented individuals and teams who took home the Awards this year.”
Among the other big winners in the North America competition were ABC, Hulu, NBC, USA Network and VH1.
In the Global Excellence competition, Canada’s Bell Media Agency, France Televisions, National Geographic Channels International and India’s Viacom18 Media were among those that won gold in multiple categories.
For a full list of PromaxBDA 2016 Awards, click here.
