Mistress and bpg Advertising named Agencies of the Year
FX Networks was named North America Marketing Team of the Year for the sixth consecutive year at the 2016 PromaxBDA Promotion, Marketing and Design Awards Thursday night, while CNN Worldwide won Marketing Team of the Year for the second consecutive year in the Global Excellence competition.
Los Angeles-based agency Mistress was named North America Agency of the Year, while bpg Advertising took home the Global Excellence Agency of the Year honors.
The ceremony at the New York Hilton Midtown Hotel was hosted by comic Loni Love, co-host of The Real.
PromaxBDA’s annual awards honor outstanding achievement in entertainment marketing. Two separate competitions were held Thursday night: North America and Global Excellence. The North America competition celebrates the year’s best achievements in entertainment marketing across all screens. The Global Excellence Awards honor the best work in all categories from across the globe.
“Our members create outstanding work each day that builds brand identities, creates anticipation and drives viewership” said Steve Kazanjian, PromaxBDA president and CEO. “The PromaxBDA Awards honor and celebrate the very best work of the year and we are proud to congratulate the talented individuals and teams who took home the Awards this year.”
Among the other big winners in the North America competition were ABC, Hulu, NBC, USA Network and VH1.
In the Global Excellence competition, Canada’s Bell Media Agency, France Televisions, National Geographic Channels International and India’s Viacom18 Media were among those that won gold in multiple categories.
For a full list of PromaxBDA 2016 Awards, click here.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More