Agency producers, production house execs offer counsel to up-and-coming directors, producers
By A SHOOT Staff Report
This advice column isn’t for the lovelorn but rather those with a love for the art and commerce of advertising and entertainment–people looking to realize their career goals who are planning accordingly. But how to best plan in order to gain an industry foothold can prove a major challenge.
In that vein–and in the spirit of SHOOT’s 14th annual New Directors Showcase event set for Thursday evening, May 26, at the DGA Theatre in NYC–we invited agency heads of production/executive producers and production company execs to share their advice with aspiring directors and producers, posing the following two basic questions:
1. What advice do you have for new directors?
2. What advice can you offer to up-and-coming producers?
Click here to see and scroll thru the survey responses. Or click on the NAME below.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More