Saatchi & Saatchi LA has brought Fabio Costa and Dwayne Koh on board as executive creative director and digital exec creative director, respectively. Both will report to CCO Jason Schragger.
Previously, Costa was executive creative director at TBWAChiatDay where he worked with brands including adidas, Netflix, The Walt Disney Company, The Grammys, and Miller Lite. He has spearheaded a digital renaissance at The Martin Agency, creating buzz-worthy work for GEICO, BF Goodrich, Mentos and the John F. Kennedy Library Museum. He has also led all of global communication efforts for Louis Vuitton, where he was credited for extending and adding an experiential story-telling component to the celebrities campaign.
Prior to that and after almost a decade at BBDO Brazil, Costa moved to Canada as a creative director for Blast Radius and created work for Nike, Procter and Gamble, American Stock Exchange, MINI and BMW Canada. He then headed south to San Francisco where he worked for TBWACutwater and applied his storytelling to such brands as Ubisoft, Ray-Ban, Nvidia, and Motorola.
Costa said of Saatchi, “Having the chance to shape the work, and the future of an agency with such an incredible legacy is a once in a lifetime opportunity. We’re excited at the possibilities to break into new creative explorations by using data and its insights to power personalized experiences. Consumers expect tailored brand interactions and together, we can use creativity and technology to make that a reality.”
Meanwhile Koh joins Saatchi LA from AKQA San Francisco where he was the lead global campaign and digital platforms creative on the Levi’s, Jordan and Visa brands, combining brand-building with digital retail initiatives.
Throughout his career, Koh has led marketing initiatives for global clients such as Absolut, adidas Originals/Neo, Coach, Converse, Cisco, General Electric, Google, Lee Jeans and Vans. His work has been recognized at major award festivals, most recently at the Cannes Lions festival in 2015, were he took home Gold, Silver and Bronze awards for the Jordan brand. Koh is also a frequent participant on the industry speaker circuit and has been a juror at international award shows such as Longxi Festivals, China 4A’s and the One Show.
“We are at the pinnacle of change in the advertising world, and I believe that Saatchi LA is at the forefront of digital initiatives that will help push the needle in the industry,” said Koh. “How could I not want to play a part in it. I’m truly looking forward to working with Jason and the team to experiment with how we’ll bring those technologies to adland.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More