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    Grey’s New Wing Man: Chief Creative Officer Jose “Pepe” Aguilar

    By SHOOTUpdated:No Comments4557 Views
    Jose “Pepe” Aguilar
    NEW YORK --

    Jose “Pepe” Aguilar has joined Wing, Grey’s full-service NY-headquartered agency focused on Hispanic consumers, as its chief creative officer. Announcement was made by Sandra Alfaro, managing director of Wing.

    Andreas Dahlqvist, chief creative officer of Grey New York said, “During his years at Grey, Pepe has pushed the boundaries with big, powerful ideas across channels that break new ground in brand experience. He will be a huge creative asset for Wing’s clients.”

    Aguilar brings more than 20 years of experience to his new role, including 13 years at Grey. He joined Grey in 2003 as group creative director of Grey Mexico. Three years later, he was appointed general creative director of Maruri Grey Ecuador. During his tenure, the agency won 20 new clients and maintained its position as the most awarded agency of Ecuador in international festivals.

    In 2010, Aguilar assumed the role of general creative director of Grey Peru and contributed to its significant growth and creative success. In 2012, he returned to Grey Mexico as creative VP, winning 14 new business pitches. In addition, Grey Mexico was named Effie “Agency of the Year” in 2016 and won six Cannes Lions in 2015, becoming Mexico’s most awarded agency.

    Aguilar has built brands across every category and channel, working with clients including Coca-Cola, Ford, Gerber, Bacardi, GlaxoSmithKline, Heineken, Honda, Kimberly Clark, Nike, Nestlé, Novartis, P&G, Sony and Walmart. The teams he has led have been recognized and awarded at festivals such as Cannes Lions, London Festival, FIAP, Circulo de Oro, Ojo de Iberoamerica and the Effie Awards.

    A graphic designer, Aguilar graduated from the Anahuac University.

    Wing is a leading full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, re-imagining what it means to be an agency in the Latino space. Wing’s client roster includes some of the world’s most recognizable brands, such as Procter & Gamble, Nestlé, Papa John’s, Pfizer, Quaker State, National Park Foundation, Eli Lilly, GSK, NFL and Symantec.

    Category:News
    Tags:Andreas DahlqvistGreyJoseWing



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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