Editor Trish Fuller has joined boutique postproduction company Work Editorial’s NY team. She strengthens Work’s ties in both the U.S. and U.K. Fuller hails from Glasgow, Scotland, and cut her chops at Whitehouse Post London before moving to New York for the launch of Whitehouse’s NY office in 2002. She’s established herself in NY over the past 14 years. Work’s own expansion, from London to NY to L.A., feels particularly aligned with Fuller’s own. Fuller’s previous editing credits include Macy’s campaigns with Barry Levinson; Liberty Mutual with Tony Goldwyn and Stylewar; Verizon with Phil Morrison; a Drug Free America campaign for Hill Holiday, directed by Eric Stoltz, which won a Cannes Gold Lion; a Martini Campaign starring George Clooney directed by Francois Girard; Glamour’s series of short films directed by Jennifer Aniston and Kate Hudson; a Sprint campaign for F&P directed by Stacy Wall; a recent split screen ad for Coach starring Mariel Hemingway and her daughter Langley Fox; the star-studded Rock The Vote campaign directed by Brody Baker, and most recently, a high-profile National Parks campaign out of Grey directed by Floyd Russ. Fuller will be available for projects at all Work offices, both domestic and abroad…..
Entertainment media brand consultancy and marketing innovations agency Troika has hired Smruti Shah as head of strategy reporting to Dan Pappalardo, founder and CEO. Shah will be managing Troika’s strategy group and partnering with the agency’s Research and Insights group headed by anthropologist Susan Kresnicka, six industry-leading creative directors, and an accounts team. Shah will be working from both Los Angeles and NYC, acting as a strategic client advisor on key brand and marketing initiatives including brand positioning, messaging, naming, architecture, media portfolio management, employee activation, and go-to-market strategies. She was formerly director of strategy at Interbrand where she led cross-functional teams on key brand and marketing projects within a variety of categories, including media, consumer technology, luxury, retail, travel, financial services, industrials and not-for-profit. Prior to joining Interbrand, Shah was sr. program manager at Wolff Olins where she managed multidisciplinary teams while owning key client relationships. She was instrumental in coordinating the creative development of Target’s Up&Up private label brand. Her client experience over the past decade includes: GE, Microsoft, Univision, Girl Scouts, Target, HP, and Tourneau….
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More