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    Street Talk for March 25, 2016

    By SHOOTUpdated:No Comments3381 Views
    Editor Trish Fuller
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    Editor Trish Fuller has joined boutique postproduction company Work Editorial’s NY team. She strengthens Work’s ties in both the U.S. and U.K. Fuller hails from Glasgow, Scotland, and cut her chops at Whitehouse Post London before moving to New York for the launch of Whitehouse’s NY office in 2002. She’s established herself in NY over the past 14 years. Work’s own expansion, from London to NY to L.A., feels particularly aligned with Fuller’s own. Fuller’s previous editing credits include Macy’s campaigns with Barry Levinson; Liberty Mutual with Tony Goldwyn and Stylewar; Verizon with Phil Morrison; a Drug Free America campaign for Hill Holiday, directed by Eric Stoltz, which won a Cannes Gold Lion; a Martini Campaign starring George Clooney directed by Francois Girard; Glamour’s series of short films directed by Jennifer Aniston and Kate Hudson; a Sprint campaign for F&P directed by Stacy Wall; a recent split screen ad for Coach starring Mariel Hemingway and her daughter Langley Fox; the star-studded Rock The Vote campaign directed by Brody Baker, and most recently, a high-profile National Parks campaign out of Grey directed by Floyd Russ. Fuller will be available for projects at all Work offices, both domestic and abroad…..

    Entertainment media brand consultancy and marketing innovations agency Troika has hired Smruti Shah as head of strategy reporting to Dan Pappalardo, founder and CEO. Shah will be managing Troika’s strategy group and partnering with the agency’s Research and Insights group headed by anthropologist Susan Kresnicka, six industry-leading creative directors, and an accounts team. Shah will be working from both Los Angeles and NYC, acting as a strategic client advisor on key brand and marketing initiatives including brand positioning, messaging, naming, architecture, media portfolio management, employee activation, and go-to-market strategies. She was formerly director of strategy at Interbrand where she led cross-functional teams on key brand and marketing projects within a variety of categories, including media, consumer technology, luxury, retail, travel, financial services, industrials and not-for-profit. Prior to joining Interbrand, Shah was sr. program manager at Wolff Olins where she managed multidisciplinary teams while owning key client relationships. She was instrumental in coordinating the creative development of Target’s Up&Up private label brand. Her client experience over the past decade includes: GE, Microsoft, Univision, Girl Scouts, Target, HP, and Tourneau….

    Category:Street Talk
    Tags:Trish FullerTroikaWork Editorial



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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