CP+B has promoted Kevin Jones to chief creative officer in L.A. In this new role, Jones will lead the creative department of CP+B’s Los Angeles office and the work created for PayPal, video game franchise NBA 2K and Charles Schwab. Jones will also head up creative on global work for Infiniti, which is in the process of moving from CP+B Boulder to capitalize on L.A.’s rich automotive culture and be in closer proximity to the Infiniti Design Center teams.
Since 2014, Jones has acted as executive creative director at CP+B LA, leading creative development on the noted “Be the Story” campaign starring Spike Lee for video game NBA 2K16, which broke franchise sales records and doubled digital revenue over the prior year. Jones also led the winning pitch for the global PayPal account, which resulted in high-profile brand firsts. PayPal’s first UK Christmas spot, titled “No Presents”, was ranked the number three most effective UK Christmas ad by Millward Brown. PayPal’s first ever Super Bowl spot, titled “New Money,” was also well received.
Jones’ promotion comes after Robin Fitzgerald was upped last week to exec creative director at CP+B LA.
Jones joined CP+B from Wieden+Kennedy where he spent most of the past 20 years working on numerous high-profile campaigns that have become a part of pop culture. His work has won him back-to-back Emmys for the Chrysler Eminem Super Bowl spot and the noted P&G Olympic spot “Best Job,” the most talked about campaign during the London Summer Olympics. He was also nominated for an Emmy for the powerful Clint Eastwood Chrysler spot. Jones has created award-winning campaigns for Dodge, Coke, Nike, Target and T-Mobile. His work has been honored with eight Gold Lions at Cannes, Best of Show at the AICP, One Show, and Clios, The Grand Effie and a Webby People’s Voice award, among others. His work is in the Library of Congress as well as The Museum of Modern Art’s collection. An accomplished musician and writer, Jones has received fellowships from the MacDowell Colony and the Michener Center for Writers at the University of Texas, where he is a graduate of their MFA program. He was a finalist for the Keene Prize in literature and has been nominated for a Pushcart Prize.
