Chaka Sobhani has been named chief creative officer at Leo Burnett London. She comes over from Mother.
As CCO, Sobhani becomes part of a Burnett London sr. leadership team which also includes CEO Paul Lawson, chief strategy officer Josh Bullmore and deputy CEO Sarah Baumann.
Sobhani brings with her 20 years of experience from both the advertising and broadcast industries, notably setting up ITV Creative and becoming their first creative director.
She started her career as a comedy and performance writer in the broadcast arena which led to her joining US network Fox, creating their branding and advertising as they successfully launched their kids channels across Europe and the Middle East.
Sobhani went on to write and direct film and content for ITV, becoming the creative director of ITV Creative, ITV’s in-house agency. She built up ITV Creative to over 100 staff, overseeing innovative multi-platform ideas in every channel from TV, film, digital, experiential and social.
While at ITV Creative, Sobhani was responsible for creating campaigns for many of the channel’s top drama, entertainment and sport shows as well as the branding for all the ITV channels and platforms. As an award-winning director, she directed campaigns for Jonathan Ross, Ant and Dec, The Brits, Secret Diary of a Call Girl, Coronation Street, Emmerdale and Girls Aloud during her time at ITV Creative.
From ITV Creative, Chaka moved agency side to join Mother in 2013.
Mark Tutssel, chief creative officer of Leo Burnett Worldwide, said, “Chaka is a rare talent, a different flavor of CCO, whose non-traditional mix of experience is perfectly matched to the transformational needs of progressive clients.”
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More