Deutsch North America chief digital officer Winston Binch announced that Trevor O’Brien has been appointed partner, chief technology officer in New York, and in L.A. Pam Scheideler has been promoted to partner, chief digital officer.
“Digital’s a big part of who we are. Forty percent of our revenue comes from it, and some of our most innovative work is happening in the space,” said Binch. “As we push boundaries and develop new powerful and inventive products and campaigns for our clients, having the talent and business smarts that Trevor and Pam both have gives us a real edge.”
O’Brien will report to Binch and to NY CEO Val DiFebo and lead the office’s technology team—working across all accounts to ensure ideas and solutions are at the forefront of emerging technologies. In addition to client work, O’Brien will also be focused on building partnerships and new ventures with the tech start-up communities in both New York and Silicon Valley. O’Brien’s most recent position was co-founder and technologist at The Experiment, a small design and technology studio.
Over the years O’Brien has worked on innovative solutions—including enterprise software that powers some of the largest digital out of home networks to mobile experiences and large corporate brand sites—for clients such as Nike, Volkswagen, Bank of America, PlayStation, Nintendo, Virgin, and Taco Bell. In addition to working at fellow ad agency McKinney, he is a Deutsch boomeranger, having worked in the LA office from 2011-2014, as an executive creative technology director. He has also worked with startups Motobias and Roobrik.
Binch described O’Brien as having been “a key figure in helping our LA office make the transition from advertising to product innovation and enterprise-level technology development. It’s great to have him back.”
Pam Scheideler
Scheideler, who joined Deutsch in 2013, will continue reporting to Binch. Promoted from executive director of digital, she will lead the L.A. digital team and continue to innovate Deutsch’s approach to digital platform projects, developing products that have never been made before, as well as focusing on social business growth.
At Deutsch, she has led development on key marketing efforts, including Taco Bell’s new ecommerce platform—Ta.co., and the online “Unleash Your Rrrr” AI experience for Volkswagen’s Golf R. Prior to Deutsch, Scheideler was the head of production and operations at Google Creative Lab where she led both video and interactive production for advertising campaigns and product innovations. She has also worked at JWT NY, as director of digital production, and at CP+B as VP, executive integrated producer. Scheideler was also a founding partner of interactive production company Fuego5.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More