Eve Strickman has been appointed executive producer overseeing the NY studio of Not To Scale, an international film and animation content production company which also maintains shops in London and Amsterdam. Not To Scale was first established in London in 2005. A native New Yorker, Strickman previously worked as a freelance producer for Psyop and Buck, among other studios….
Director/DP Fergus Stothart has joined Los Angeles-based Wild Plum for commercial representation in the U.S. Born in Australia, Stothart grew up on a farm north of Sydney before spending his later childhood throughout Europe. He attended the Catalan Institute for Photography in Spain before moving to Copenhagen and jumpstarting his career in photography as an assistant. After establishing himself as a photographer in Scandinavia, he moved back to Barcelona where he quickly became one of Spain’s leading photographers, shooting for Volkswagen, Audi, Seat and Renault, among others. In 2005, Audi commissioned Stothart to direct his first television commercial. The progression was natural and he’s not looked back, creating films for clients like Coca-Cola, The Home Depot, Chrysler, Alpura, and The Canary Islands. Most recently, he completed a Microsoft spot with international soccer superstar Cristiano Ronaldo, highlighting the brand’s ability to connect the world….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More