Adam Reeves has been hired as executive creative director at twofifteenmccann. He comes from Goodby Silverstein & Partners where he was creative director and associate partner. His responsibilities will include partnering with chief creative officer Scott Duchon on twofifteenmccann’s Xbox business and growing the creative department.
The addition of Reeves comes as twofifteenmccann completes a year that has seen significant growth, including a near doubling of billings, a tripling of digital, social and mobile output and a resulting headcount surge from 25 to 45 people. The agency additionally won wide-spread attention for its entertainment-technology work for Xbox, including the Halo 5 launch, Pandora, Hulu and most recently Epic War’s “Mobile Strike” campaign starring Arnold Schwarzenegger.
“Scott and the 215 team have a history of making beautiful, category leading work, underpinned by a strategic savvy that has been giving the agency considerable momentum,” said Reeves. “I look forward to being part of it.”
Reeves’ work has been recognized by the Grammys, Emmys, Cannes, the One Show, D&AD and the Webby Awards, among others. He has created high-impact work for HBO, the NBA, AXE, Johnnie Walker, Corona, Doritos, Cheetos, Adobe, Comcast & AT&T.
Rob Reilly, McCann Worldgroup global creative chairman, said, “Adam is uber-talented and has an entrepreneurial spirit that makes him the perfect partner to the current team and a perfect leader for a growing, highly-creative office of McCann.”
Reeves is a Canadian from Toronto who earned a BA in History and attended the Miami Ad School before beginning his career as a writer at One and All in Minneapolis, followed by BBH and BBDO in New York before moving west in 2012 to join Goodby.
Review: Writer-Director Aaron Schimberg’s “A Different Man”
Imagine you could wake up one morning, stand at the mirror, and literally peel off any part of your looks you don't like — with only movie-star beauty remaining.
How would it change your life? How SHOULD it change your life?
That's a question – well, a launching point, really — for Edward, protagonist of Aaron Schimberg's fascinating, genre-bending, undeniably provocative and occasionally frustrating "A Different Man," featuring a stellar trio of Sebastian Stan, Adam Pearson and Renate Reinsve.
The very title is open to multiple interpretations. Who (and what) is "different"? The original Edward, who has neurofibromatosis, a genetic disorder that causes bulging tumors on his face? Or the man he becomes when he's able to slip out of that skin? And is he "different" to others, or to himself?
When we meet Edward, a struggling actor in New York (Stan, in elaborate makeup), he's filming some sort of commercial. We soon learn it's an instructional video on how to behave around colleagues with deformities. But even there, the director stops him, offering changes. "Wouldn't want to scare anyone," he says.
On Edward's way home on the subway, people stare. Back at his small apartment building, he meets a young woman in the hallway, in the midst of moving to the flat next door. She winces visibly when she first sees him, as virtually everyone does.
But later, Ingrid (Reinsve) tries to make it up to him, coming over to chat. She is charming and forthright, and tells Edward she's a budding playwright.
Edward goes for a medical checkup and learns that one of his tumors is slowly progressing over the eye. But he's also told of an experimental trial he could join. With the possibility — maybe — of a cure.
So... Read More