Register

    Eric Springer Becomes Chief Creative Officer At Innocean USA

    By SHOOTUpdated:No Comments4931 Views
    Eric Springer

    Eric Springer has been named Innocean USA chief creative officer, a new position at the agency. He will lead the creative team and play a key role in driving innovation, reporting to Innocean USA CEO Steve Jun.

    Most recently serving as CCO of Ignited, Springer brings more than 20 years of experience to Innocean and has worked on a range of brands including Volkswagen, Coors and Taco Bell. His leadership has led to several award-winning campaigns for top brands including two of the highest rated Super Bowl spots for VW: “Punch Dub” in 2010 and “The Force” in 2011. Springer spent the past year turning Ignited, a small LA based social media agency, into a 360° shop. Earlier he led a global team to win back the coveted Levi’s account while running FCB/West.

    Jeremy Craigen, global CCO of Innocean Worldwide, said, ““We held an exhaustive search for a U.S. creative leader, and I must say I was delighted with the high caliber of creative IWA could attract. In the end, however, Eric was our unanimous choice.”

    Innocean Worldwide Americas is headquartered in Huntington Beach, with offices in New York, Chicago, Hawaii and Dallas. With 300 employees, Innocean Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as Hyundai Motor America’s lead agency, with a roster that also includes KIA Motors America, NRG Energy and Footjoy.

    Category:News
    Tags:Eric SpringerINNOCEAN

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

    MySHOOT Profiles


    Add A Comment