Commercial/interactive studio Acne has enlisted Simpatico founder Jolie Miller as the company’s new East Coast sales rep. Along with Simpatico agents Nata Andresen and Liz O’Connor, Miller will oversee promotion and sales for Acne’s directorial roster and digital division in the East Coast territory. Miller launched Simpatico in New York nearly eight years ago and has since built the firm’s roster to include Alldayeveryday, Cut + Run, Durable Goods, Elias, Eskimo, Framestore, Little Minx and m ss ng p eces. Jolie now adds Scandinavian-born production mega-collective Acne to that list. Acne, with a U.S. operation under the aegis of CEO/EP Line Postmyr, continues to be repped by Kevin Batten of Pop-Arts on the West Coast, and David Wagner in the Midwest….
Dattner Dispoto and Associates (DDA) has booked DP Peter Holland for the Crackle network TV series Start Up, and production designer Jason Fijal for the Adult Swim show Dream Corp….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More