Q Department, Shelmerdine Delve Into VR For Muse
Via virtual reality studio Vrse.works, Guy Shelmerdine directed English rock band Muse’s first VR music video, a 360º immersive experience for their track, “Revolt.” The VR video was created in partnership with Apple Music, and with VR sound by Dražen Bošnjak of Q Department in association with its sound technology company Mach 1
In this reimagined music video experience. Muse’s performance fuels an explosive riot. The video is set within a dystopian future, where rebel women fight against cold cyborg riot police. Shelmerdine cleverly weaves the story through the POV of drones, hovering above (and interacting with) the mayhem. The result is a sweeping, epic, cyber-punk VR experience. “Revolt“ was shot on location in Prague. The “Revolt” track is from Muse’s latest album, “Drones.”
Amber Scores For Johnnie Walker, Anomaly
Amber Music has produced the score for Part Two of Johnnie Walker Blue Label’s The Gentlemen’s Wager, starring Jude Law, Giancarlo Giannini and Zhao Wei. The Gentleman’s Wager II film was released on YouTube and the Johnny Walker website.
Directed by RSA’s Jake Scott, the 10-minute film was created by CCO Mike Byrne and creative director Mark Sarosi of Anomaly NY, with Winslow Dennis producing for the agency. The short tells the story of Law’s journey through Italy and France (ending in Monaco) in a vintage race car he wants to win as the result of a bet he made with Giannini. The music is all loosely based on 1960s film scores, with that humorous feel typical of Italian movies from that time. “We were looking for a score that acted as another character in the film, music that lived in the narrative and helped bring the different emotions to life,” said Byrne.
Amber created 7 minutes of original music, composed by Mark Tewarson and produced by Michelle Curran. The track includes music by Plastic Bertrand, with contributions from Eclectic. Amber mastered the tracks on 1/4” tape to aid in creating an authentic 1960s sound.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More