Director Gary Shore has signed with production company Knucklehead for U.S. representation. The move gives him continuity on both sides of the Atlantic as he continues to be handled by Knucklehead in the U.K. where he made his first major industry mark, earning inclusion into the 2011 Saatchi & Saatchi New Directors Showcase for a “Cup of Tears” film trailer.
Formerly repped in the American ad market by Anonymous Content, Shore comes aboard Knucklehead in the U.S. shortly after it launched an office in Los Angeles under the aegis of executive producer Cathleen Kisich.
Dublin-born Shore has carved out a career as a high-end commercials director for major brands such as Samsung, Gatorade, Adidas, Guinness, EDF and UGG. In 2014, he made his feature debut with Dracula Untold, an epic retelling of the origin story of Dracula. The first movie of Shore’s three-picture deal with Universal was a box office success, grossing over $215 million globally and reaching the number one spot for DVD/Blu-Ray sales in the U.S. upon its release.
Shore’s graphic visual style stems in part from his talent as an illustrator. He approaches projects as both director and craftsman, creating his own matte paintings, storyboards and concept design. In 2014, Shore brought this singular artistry to helm three :60 spots for the best-selling Game of War: Fire Age, featuring supermodel Kate Upton.
Knucklehead was established in 2005 by EPs/managing partners Tim Katz and Matthew Brown. Speaking on behalf of himself and Katz, Brown said, “Gary’s reel shows his brilliance for creating feature film-level visuals within the commercial space. We’re extremely excited he has decided to join us in America, as we’ve already had so much success together in the U.K.”
